The usual corporate ‘text’ typeface with little personality just isn’t enough anymore. The idea of creating bespoke display typefaces is becoming the norm now. It gives a brand an ownable, unique asset and it can give a company a sense of identity. It is a badge of distinction, a bold statement of individuality. A distinctive font makes a brand memorable. ![]() How important do you think bespoke typefaces and fonts are in branding and design?įor me it’s hugely important and can have a massive impact. (We also persuaded him to get Instagram. Go follow him: have worked with an impressive range of diverse clients. We represent Face37 here at Jelly London and recently caught up with Rick to dig a little deeper into the way he works, and to find out who and what inspires him. ![]() He is also the design genius behind F37 Bella and Ginger, two of the most popular fonts in HypeForType history. He has created brand identities, bespoke typefaces and logo designs for some of the world’s biggest companies, including Triumph, Douwe Egberts, Nike and Adidas. ![]() Rick Banks is an award winning, London-based designer, otherwise known as Face37.
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